The business of basketball

So, NBA establishment introduces a brand-new kind of ball into the game - the people who are going to use it the most, the players - hate it!

ESPN.com - NBA - Intel Report: New ball

Given the track record, what will NBA do? I know, they will simply dig in and say, “deal with it!”. I mean it isn’t like we pretend this is about the game anymore, do we? We might as well come out in the open with the business of it. Call it the NBBA - National Basketball Business Association and be done with it already. Like the WWF, alteast us viewers and the players might start enjoying this crap once we are rid of our pretensions about what this is all about anyways!